Skip to content

Get ready for build mode! Take an extra-special first look inside the brand new bluey lego duplo sets

The LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products – all launching from 1 June 2025.

Builders aged 2 and up can dive into hands-on play adventures with the two sets from LEGO DUPLO.

Bluey’s Family House

The LEGO DUPLO Bluey’s Family House with Memory Game set gives kiddos aged 3+ and their families a fun building experience combined with two engaging memory games.

After building the iconic Heeler Family House, families can make their own fun with a twist-the-spinner memory game that pairs items and figures. The other side of the spinner introduces a second challenge, where players can pair bricks to create well-known items from the show.

Enjoy the endless, or as Bingo would say “bottomless”, fun and settle any ties with a round of memory snap! The set includes figures of Bluey, Bingo, and Mum.

LEGO DUPLO Bluey’s Family House with Memory Game

The LEGO Bluey sets will be available for purchase via select global retailers and LEGO-branded channels from 1 June 2025.

SIGN UP FOR UPDATES

Ice Cream trip

The LEGO DUPLO Ice Cream Trip with Bluey set offers immersive role-play fun, where kiddos can recreate some of their favourite moments from the TV show – alongside valuable life lessons and, of course, ice cream.

This set helps children understand the emotions involved in enjoying a treat, being “fairly fair” in taking turns (in Bandit’s words) and sharing special moments together.

It offers a fun way for children to develop important skills while playing. The set includes two DUPLO figures, Dad and Bluey, as well as Bobo, their family car.

LEGO DUPLO Ice Cream Trip with Bluey

The LEGO Bluey sets will be available for purchase via select global retailers and LEGO-branded channels from 1 June 2025.

SIGN UP FOR UPDATES

explore the Lego 4+ Range

The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4 to 5-year-olds and centred around the themes and interests they love.

first look

The LEGO® Bluey app

Wackadoo! The LEGO® Bluey app is coming soon!

Get ready to join Bluey, Bingo, and all your favorite characters from the beloved TV series in a brand-new digital adventure!

Learn more

More Bluey Lego

Explore the world of Bluey brick by brick with six brand-new LEGO® sets across the LEGO 4+® and LEGO DUPLO® ranges, inspired by your favourite Bluey moments!

Lego home