Shop
Whether you’re a kiddo (or just a kid at heart), explore a range of Bluey products that celebrate your favourite characters and moments. Bring a little Bluey fun wherever you go with our range designed for fans of all ages!
made for real life!
From tote bags to water bottles, t-shirts and more! The Bluey shop collections are made for you to bring your favourite characters and moments from the show out, about and into real life!
About the shopBluey Better Gnomes & Garden
For Kiddos Big and small!
Bluey shop collections are designed for fans of all ages to wear their love for Bluey on their sleeves. From fancy ladies to fruitbats – these products are made just for you!
About the shopBluey Boo-ey!
Bluey Coconuts
Bluey You’re Doing Great
More Bluey Gifts
Shop online for official Bluey merchandise, including toys, books, games, apparel and more! Find the perfect Bluey gifts by exploring our guides based around seasonal moments, price point and different ways to play!
gift guidesLatest posts
More About Bluey Shop
Step Into the World of Bluey
Welcome to the official Bluey Shop! Whether you’re a kiddo, a grown-up, or just a kid at heart, this is the place to explore clothing and accessories inspired by the playful world of everyone’s favourite blue heeler family. Our collection celebrates imagination, laughter, and everyday adventures that make the show so loved. Whether you’re heading out or winding down, this range brings a bit of Bluey magic into daily life.
Bluey Clothing
From colourful T-shirts starring your favourite characters to cosy hoodies made for family outings, this range is designed for fans of all ages. With cheerful styles that capture memorable moments, classic sayings, and the spirit of play, you’ll find the perfect outfit for park trips, playdates, or relaxing at home.
Accessories and Everyday Favourites
Bring a little Bluey fun wherever you go. Keep the sun out with caps, sip from colourful mugs. No matter your age, these extras add a dash of joy to your day, turning ordinary moments into playtime.